
A sales pipeline doesn't need to be complicated to be useful — most small B2B teams need 4-6 clear stages, not a 12-stage enterprise sales process. Below are four templates you can copy directly into a spreadsheet today, organized by business type, plus guidance on when a spreadsheet stops being enough.
1. New Lead — captured, not yet contacted
2. Contacted — first outreach made
3. Qualified — confirmed budget, need, and timeline
4. Proposal Sent — pricing/proposal shared
5. Negotiation — terms being discussed
6. Won / Lost — closed, with reason if lost
Use this if you're not sure which template fits — it's the safest default for most small B2B sales teams.
1. Lead — new dealer/retailer contact
2. Site Visit Scheduled
3. Site Visit Completed — outcome logged
4. Order Placed
5. Payment Collected
6. Repeat/Inactive — ongoing relationship status
Fits distribution, wholesale, and field-sales-heavy businesses where the pipeline tracks a relationship, not just a one-time deal.
1. Lead — tagged by source (CP, walk-in, online)
2. Site Visit Scheduled
3. Site Visit Done — client interest logged
4. Negotiation / Financing
5. Booked
6. Lost — with reason (price, competitor, financing)
Source-tagging from stage 1 is the key addition here — without it, broker/CP performance tracking becomes a manual reconciliation exercise later.
1. Inquiry
2. Discovery Call Scheduled
3. Proposal/Scope Sent
4. Contract Negotiation
5. Signed — handed to delivery team
6. Lost — with reason
Note the handoff at stage 5 — agencies often lose track of a deal the moment it moves from sales to delivery. Tag the handoff clearly so nothing falls through.
A spreadsheet pipeline works fine at a handful of leads and one person managing it. It starts breaking down when:
At that point, the fix isn't a better spreadsheet template — it's a structured pipeline tool that handles ownership, staleness alerts, and mobile updates automatically.
TasqMan's Sales CRM pipeline works with stage structures like the templates above, but adds what a spreadsheet can't: automatic surfacing of stalled/quiet leads, mobile-first updates from the field, and Daily Sales Reports tied directly to pipeline movement — so the pipeline reflects reality without someone manually updating a shared file.
Yes — pipeline stages can be configured per team, using any of the templates above as a starting point or your own custom stages.
4-6 stages is the sweet spot for most small B2B teams. More than that tends to slow down data entry without adding useful signal.
A CRM pipeline adds automatic staleness alerts, ownership tracking, mobile access, and activity history — a spreadsheet only shows the stage a deal is in, with no automation around it.
Yes — 14 days, no credit card required.
See also: Daily Sales Report Format (DSR) · CRM for Real Estate Teams in India · Task Management for Distributors and Wholesale
Set up your pipeline with automatic stalled-lead alerts, not manual checking. Try TasqMan free for 14 days — no credit card, no sales call required.
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